LOVE THE WOMAN IN THE MIRROR.
Love by Jade started with a little bottle of plum oil, a new mom, and a few quiet minutes in front of the mirror.
IT STARTED WITH A LITTLE BOTTLE OF PLUM OIL.
Before Love by Jade existed, I had fallen in love with a plum oil from another skincare brand.
My skin loved it.
I loved the way it felt, the natural scent and the glow it gave my skin.
I actually remember bringing that little bottle with me to the hospital when I had my daughter.
The day after she was born, while she was sleeping, I took a few quiet minutes for myself.
I stood in the bathroom, looked in the mirror and applied the oil to my skin.
It was such a small thing.
But I still remember how I felt.
For those few minutes, I wasn't doing anything for anyone else.
I was taking care of me.
THEN IT SOLD OUT.
I had just a little left in the bottle, and when I went to buy more, it was sold out.
So I started searching for another plum oil.
That search eventually led me to a plum farm in France.
When I tried their oil, I couldn't believe the difference.
The feel.
The natural scent.
The way my skin looked.
It was even better than the oil I had originally fallen in love with.
And it made me curious.
What if I found the best botanical oils and extracts I could find and created something even better?
THAT QUESTION CHANGED EVERYTHING.
I started learning everything I could about botanical oils.
Where they came from.
How they were extracted.
How they felt on the skin.
What made one source different from another.
And then I started mixing.
My kitchen became my little lab.
I experimented with different oils and extracts, changing ratios and trying combination after combination.
Until eventually, I created the formula that became the Glow Serum.
Four botanicals chosen intentionally to nourish dry, dull skin and bring back that soft, healthy-looking glow.
When I finally got the formula right, I knew.
This was the one.
And once I saw what the Glow Serum was doing for my own skin, I knew I couldn't keep it to myself.
I had to share it.
That little formula became the beginning of Love by Jade
LOOKING BACK, I UNDERSTAND WHY THAT HOSPITAL MOMENT STAYED WITH ME.
I had just become a mother.
So much of my heart and attention belonged to this beautiful little person sleeping in the other room.
But for those few minutes at the mirror, I was still Jade.
That feeling has stayed with me.Because as women, it's so easy to become everything to everyone.
Mom.
Wife.
Business owner.
Friend.
Caretaker.
And somewhere in the middle of taking care of everyone else, we can slowly stop taking care of ourselves.
I don't want skincare to feel like another thing on your to-do list.
I want those few minutes at the mirror to feel like yours.
A moment to care for your skin.
A moment to see yourself.
A moment to remember yourself.
LOVE THE WOMAN IN THE MIRROR.
That's what Love by Jade means to me today.
Yes, I want to create incredible skincare.
I want beautiful ingredients. Thoughtful formulas. Products that make dry, dull skin look healthy, nourished and glowing.
But I want the ritual to mean something too.
I want the woman standing in front of the mirror to know that caring for herself isn't selfish.
She doesn't need to become younger, thinner or different before she's worthy of loving the woman looking back at her.
She can love her now.
Because I've learned that when a woman begins loving the woman in the mirror, that love doesn't stop with her.
She carries it into her family, her dreams and the way she shows up in the world.
And to think...
for me, it all started with a little bottle of plum oil.Caring for yourself changes more than your skin.
Because when a woman loves the woman in the mirror, she has more love to give.
To her family.
To her dreams.
To her life.
Begin Your Ritual
