The Woman Behind the Mirror
She has not missed a night with this ritual. Not once.
IT STARTED WITH THE WOMAN IN THE MIRROR.
I didn't set out to build a skincare company.
I was simply trying to find my way back to myself.
What started in my kitchen became Love by Jade. A skincare brand built around one belief:
When a woman loves the woman in the mirror, everything changes.
IT STARTED IN MY KITCHEN.
Before there was Love by Jade, there was just me.
A wife. A mother. A woman trying to feel like herself again while dealing with skin that was dry, dull and prone to breakouts.
I started mixing botanical oils in my kitchen and fell in love with the process: learning about each oil, blending them together, and seeing how they made my skin feel.
What began as something I loved soon became a business.
But it also became something more personal.
Those few minutes caring for my skin became a ritual. A moment to slow down, reconnect with myself, and love the woman looking back at me.
Before the bottles. Before the brand. Just a mom in her kitchen, mixing oils and building something she believed in.
THEN I REALIZED I WASN'T JUST MAKING SKINCARE.
The more I cared for my skin, the more I noticed something changing in me.
I stood a little taller.
I felt more feminine.
More confident.
More like myself.
And I started wondering:
What if skincare could become a daily reminder for women to love themselves again?
That's when Love by Jade became bigger than something I was making in my kitchen.
It became a mission.
I BECAME OBSESSED WITH THE INGREDIENTS.
I wanted to know where they came from, how they were made, and why they deserved a place on your skin.
That search led me to beautiful botanical oils from around the world.
Plum oil from France.
Prickly pear seed oil from Tunisia.
Sea buckthorn.
Rosehip.
Together, these four botanicals became our Glow Serum, chosen intentionally to deeply nourish dry, dull skin and bring back that soft, healthy-looking glow.
And that same care goes into everything we create at Love by Jade.
THE RITUAL BECAME SOMETHING THEY SAW, TOO.
My children grew up watching me stand in front of the mirror.
They saw the skincare.
But more importantly, they heard the way I spoke to myself.
They heard the affirmations.
They watched me learn to love the woman looking back at me.
And then something happened that I'll never forget.
They started doing it too.
Now my kids walk past the mirror and say:
"I LOVE MYSELF."
That's when I knew this was bigger than skincare.
Because our children are watching how we love ourselves.
And maybe one of the greatest things we can teach them is how to love the person looking back at them, too.
THIS ISN'T JUST SKINCARE.
It's how we love the woman in the mirror.
Love by Jade is for the woman becoming more herself.
The woman taking care of herself without guilt.
The woman choosing beautiful things for herself.
The woman learning to look in the mirror and see everything that's right with her instead of everything that's wrong.
We're building a community of those women.
Women who want to feel radiant.
Confident.
Feminine.
And deeply cared for.
Because when a woman loves the woman in the mirror, she has more love to give to everything around her.
Welcome to Love by Jade.
Love the woman in the mirror.
lOVE SHOULD BE FELT.
Love by Jade has always been about more than what you see in the mirror. It's about knowing you are worthy of love, care, and possibility.
That belief extends beyond skincare.
A percentage of every Love by Jade sale is given to organizations supporting children who have experienced neglect, abandonment, and circumstances no child should have to face.
Because every child deserves to feel safe.
Every child deserves to feel seen.
Every child deserves to know they matter.
Your glow gives back.
Begin Your Ritual
